Q: What is the Cash-Pay Promotion Program?
A: The Cash-Pay Promotion Program was developed as exclusive (patented) technology, which eliminates all or a major portion of total card payment processing costs. The payment terminal software program for the Cash-Pay Promotion is designed to encourage customers to pay by cash. A small service charge (either a fixed amount or percentage) is applied to all sales. A discount is automatically applied when customers pay with cash. No discount is given when paying by debit card or credit card. The patented software automatically determines all discounts and actions based on payment type.
Q: Is this the same as applying a Surcharge?
A: No, the Cash-Pay Promotion Program is not a surcharge program. A surcharge is applied when the customer pays by credit card, increasing the cost of goods and services. As part of the Durbin Amendment (part of the 2010 Dodd-Frank law), businesses are permitted to offer a discount to customers as an incentive to encourage payment by alternative methods other than credit cards. More information can be found on the Federal Trade Commission Website at ftc.gov.
Q: Who pays my interchange and processing fees?
A: We do! Service fees collected are applied by Webmart-USA to offset the costs associated with credit card processing. Merchants can download monthly statements.
Q: Is the Cash Discount that will be applied based on a set transaction fee or percentage of the sale amount?
A: It can be either. Your Sales Representative will discuss with you the best program for you based on your individual business needs.
Q: Can I use my existing payment terminal?
A: Because the patented technology is certified to and integrated into Webmart-USA Payment Systems, a new credit card payment system is required.
Q: Do you offer free equipment?
A: Yes! Our Free Placement programs were designed to help you get set up quickly and efficiently. (Subject to volume qualifications).
Q: Do you offer a Point-of-Sale System that works with the Cash-Pay Promotion Program?
A: Yes! We offer Impress Pay POS, Parse Pay POS, and DeJavoo terminal systems with many built-in features.
Q: Can I accept EBT and Debit Cards with the Cash-Pay Promotion Program?
A: Yes! However, Debit transactions must be run as signature debit. Pin debit is not supported.
Q: My business accepts tips. Do I still qualify for the Cash-Pay Promotion Program?
A: Yes! There are different options for Merchants based on the way they settle tips:
- Merchants who are adjusting tips prior to authorization will see no change in the Cash-Pay Promotion Program. For example, a nail salon may ask a customer if they would like to add a tip to the transaction prior to authorization. The tip is applied to the total sale along with the service fee. Like retail Merchants, deposits are received daily for the total amount of the transaction, less any service fees collected.
- Merchants who adjust tips after the authorization process may be set up to receive daily deposits or monthly deposits.
- Merchants receiving deposits daily will notice a slight difference in the amount of the deposits compared to the amount of the sales. Since the terminal is unable to process the service fee after the transaction is authorized, the system applies 3.837% to the tip amount only, which is retained along with any service fees collected.
- Most Merchants who adjust tips after the authorization process prefer to receive total deposits daily and settle at the end of the month. Daily deposits include the amount of all sales plus any service fees and tips collected. At the end of the month, the Merchant receives a statement summarizing each daily deposit and applies the 3.837%. Webmart-USA then settles interchange and other fees.
Q: Will there be any fees I am charged at the end of the month?
A: Depending on your program choices it is possible that you incur fees at the end of the month. Ask your Sales Representative which program best fits your business needs.
Q: When will I get my deposits?
A: Merchants can choose to receive their deposits as early as the next business day.
Q: Can I accept American Express cards?
A: Absolutely! All Merchants incur a ‘Network Fee’ of 15% by American Express. Webmart-USA does not apply any portion of the service fee collected to the AMEX ‘Network Fee’. Therefore, all deposits from American Express transactions will be 15% less than the sale amount.
Q: What if I want to go back to my old program?
A: Although it is unlikely, that is okay! Our 30-day free trial gives you the opportunity to try the Cash Discount program with absolutely no obligation.
Q: When Is a Cash-Pay Promotion Program non-compliant?
A: Webmart-USA Cash-Pay Promotion Program’s U.S. patented technology (U.S. Patented- US 8131619 B1, US 8478689 B1, US 8423439 B1) is fully compliant with all card brand rules and the law. There are other non-compliant programs, for example, that add a fee on top of the usual cost of goods or services, therefore, increasing the actual price.
Q: What is required to participate in the Cash-Pay Promotion Program?
A: Because the patented technology is certified and integrated into Webmart-USA Payment Systems, a Webmart-USA credit payment system or gateway is required (wireless and IP terminals are available, however, we recommend a direct connection whenever possible to receive the best service). Merchants must also disclose the program and service fees at the point of entry to the business and at the point of sale. For online sales, the program information is posted on the website, during checkout, and on the receipt.